A big part of my study was to learn how to communicate stories as minimalistic as possible but with a impactful meaning. In my final year our teachers decided to give every student a different project about a fictive company to create a catchy campaign.

I got the briefing for a company specialised of building demolition that needed a new Logo as well as a fun campaign. The first thing that came to my mind was Miley Cyrus‘ famous song Wrecking Ball and after this idea the campaign was born. I also liked the idea of creating a contrast by using a soft pink as the signature colour instead of blue or red - the usual colours for a craft business in Austria. My teacher‘s comment about it was: 

"Every time i look at your campaign, i have to hum the song.”